AppFolio Review 2023: Price, Pros & Cons (2024)

What is Appfolio?

AppFolio Property Manager is a cloud-based software built for managing residential properties, commercial properties, and community associations.

Businesses can manage anywhere from 50 properties to thousands of properties.

Appfolio includes the features you would expect from property management software including marketing and leasing tools and online maintenance management. Standout features include workflow management, automated accounts payable, smart bill entry, virtual showings, and an AI leasing assistant.

ProsCons
  • Modern, clean, intuitive UI
  • Advanced accounting features
  • Cutting edge AI leasing and accounting features
  • Simple pricing
  • Universal search
  • iOS, Android mobile app
  • Accounting features can be difficult without accounting background
  • Limited integrations
  • No QuickBooks integration. Requires manual export/import
  • No full open API access
  • 50 unit minimum

Our Ratings

Usability - 9.2Modern interface; great user experience with many intuitive features; accounting features somewhat difficult to navigate; may need the help of an experienced accountant to use accounting features.
Support - 8.8Help center has lots of helpful resources; phone support is by appointment only.
Scalability - 10Has all the features I would expect for this type of software; mobile app has same user experience as desktop; this product is adequate to accomplish all property management tasks.
Security - 8.8Multi-factor authentication; only export data with Plus plans; detailed permission controls for users.
Value - 9Value is overall good but some features cost extra; most vital features are not hidden behind an expensive plan.
Performance - 10Software is fast and responsive; can accomplish regular, repetitive tasks quickly.
Key Features - 10Creating new properties, units, and tenants is easy; keeping track of rent payments is easy; I can view and store descriptive information on properties and tenants.

AI Leasing Assistant (Lisa)

Lisa, AppFolio’s AI-Powered leasing assistant, is a conversational AI solution that helps real estate businesses address the key challenge of high volumes of inquiries. Lisa saves valuable time by intaking leads, prequalifying them, scheduling showings, and even rescheduling. By automating this process, businesses can increase operational efficiency and occupancy rates.

What Features Are Missing?

  • Full Open API: Appfolio does not offer full open API access in any of its plans. Instead, it offers one-way API access to transfer data from AppFolio to third-party software. AppFolio Stack does offer integrations with third-party software and services, but these options are limited. Users will need to choose another software if they require the advanced functionality that is accessible with an open API.

Pricing Plans

PlanPricingFeatures
Residential CoreStarting at $1.40/unit/month

50 unit minimum

$280 minimum monthly fee

Onboarding fee based on portfolio size

  • Accounting and reporting
  • Marketing and leasing tools
  • Resident and owner management
  • Maintenance
  • iOS and Android mobile app
  • Support: Live chat & calls by appointment
Residential Plus$3/unit/month

500 unit minimum

$1,500 minimum monthly fee

Onboarding fee based on portfolio size

  • Everything in Core
  • Workflow Management
  • Performance Insights
  • AppFolio Stack™ Premium Integrations
  • Data Export
Community Associations Core$0.80/unit/month

50 unit minimum

$280 minimum monthly fee

  • Online payments
  • Online portals
  • iOS and Android mobile app for homeowners & board members
  • Bank integrations and automated accounts payable
  • Email, Text, Mail
  • Maintenance and work orders
  • Support: Live chat & calls by appointment
Commercial Core$1.50/unit/month

50 unit minimum

$280 minimum monthly fee

Onboarding fee based on portfolio size

  • CAM tracking & reconciliation
  • Commercial oriented reporting
  • Online rent payments
  • Commercial management views
  • Marketing tools
  • Schedule rent increases
  • Support: Live chat & calls by appointment
Commercial Plus$3/unit/month

500 unit minimum

$1,500 minimum monthly fee

Onboarding fee based on portfolio size

  • Everything in Core
  • Workflow Management
  • Performance Insights
  • Data Export Capabilities

Can You Use AppFolio With Less Than 50 Units?

No, AppFolio has a 50 unit minimum.

What Bank Does AppFolio Use?

AppFolio uses Union Bank and CheckAlt to provide bank statements, auto reconciliation, automated lockbox, and accounts receivable check images.

How Much Are AppFolio Online Payments?

The transaction fees for tenants to pay online are as follows:

  • ACH: Free
  • Credit: 2.99% per transaction
  • Debit: $9.99 per transaction
  • Electronic cash payment: $3.99 each
  • Application fee: $5.00

The transaction fees for paying owners and vendors are as follows:

  • ACH: $.50 each
  • Bill Pay: $.80 each

Alternatives

TurboTenant

AppFolio Review 2023: Price, Pros & Cons (1)

Price Range

$$$$$

$$$$$

Starting Price

$8.25/month

Client OS

Web

Deployment

Cloud Hosted

What We Like

A free version is available

Offers digital signing

Tenant portal provides faster communication

What We Don’t Like

There are paid add-ons for the free plan

Background screenings are somewhat limited

Not ideal for managing more than 100 properties

Hemlane

AppFolio Review 2023: Price, Pros & Cons (2)

Price Range

$$$$$

$$$$$

Starting Price

$2/unit/month

Client OS

iOS, Android, Web

Deployment

Cloud Hosted

What We Like

No setup fees plus $0 ACH transaction fees

Online rent collection module

Real-time financial and maintenance updates

What We Don’t Like

Advertising through RentPath Network costs extra

No mobile app

Repair call center only available on upgraded packages

DoorLoop

AppFolio Review 2023: Price, Pros & Cons (3)

Price Range

$$$$$

$$$$$

Starting Price

$59/month

Client OS

iOS, Android, Web

Deployment

Cloud Hosted

What We Like

Fully customizable

Manages all property types

Offers global functionality

What We Don’t Like

Integrations only through Zapier

Must have Pro version for phone support

Only premium version allows integrations

Summary

We recommend AppFolio for small to large rental management businesses that want purpose-built accounting features and AI-powered tools.

The Residential, Commercial, and Community Associations Core plans have all the features we would expect from property management software and includes access to AppFolio’s AI leasing assistant, “Lisa”.

The Plus plans grants businesses access to advanced tools like workflow management and premium integrations. Though, to access these advanced features, there is a minimum portfolio size of 500 units. We would recommend the Plus plans for businesses that require more robust automation and integrations with third-party systems.

Some notable integrations include Conservice, LeadSimple, Property Meld, and SmartRent. AppFolio has a REST API that allows for one-way data transfer out of AppFolio, but some businesses may require a fully open API to get the integrations they need.

AppFolio includes purpose-built accounting tools that are meant to replace any third-party accounting software, but their advanced features may be difficult for inexperienced users. As such, this software is best suited for businesses that have users with accounting experience.

AppFolio Review 2023: Price, Pros & Cons (2024)

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